Ace Dice Package Redesign

The redesigned Ace Dice packaging optimizes space, enhances usability, and strengthens product differentiation. The original box felt unnecessarily large for five dice, so the redesign minimizes empty space in a creative and eye catching way, while also using less overall product to create. The new box also uses thoughtful design to improve access to and visability of the product.  With notable competitors such as Bicycle, the new packaging focuses on grabbing attention on the shelves and clear product visualization, while maintaining the brand’s essence. Ultimately, this update not only makes Ace Dice more functional but also more compelling to customers.